Social Media

The social studio reacts to what listeners are talking about, liking, following and tweeting. It responds to the music you are playing with up to the minute information from both artists and fans. It knows which feeds to aggregate and route to each studio. Radical new social media tools extract compelling content, help build lasting relationships and put intelligent sorting, filtering, routing and publishing tools at your fingertips.

Social media integration enables our stations to use new ways to interact with their listeners 
Michael Hoffer, SLG Broadcast AG

PhoneBOX v4 not only makes it easier for our presenters to handle calls but also to use new kinds of media in the future 
Benedikt Hurni, Technical Manager Radio 24 Switzerland

   Download our Introductory Paper

Explore the Social Studio...

Now you can turn your studio from being a space designed for creating and broadcasting one-way audio content into a dynamic place where you can interact and engage with the world outside the studio. You’ll create compellingly fresh content and as a result you’ll be right on the pulse. Your show will always be relevant and current.

The premise of the social studio is simple.

  • Enable radio stations to consume high volumes of listener interaction and social data in order to create compelling content
  • To make radio station’s audio, video, and social data content available via rich multi-platform devices to enhance listener experience
  • To deeply integrate online, app and IP experiences bidirectionally into the production environment by leveraging data across your enterprise

Broadcast Bioncis brings you OASIS

An elegant software studio application - OASIS (On Air Social Interaction Server) is Broadcast Bionics’ solution to making radio as social as possible.  When combined with PhoneBOX4 it’s easily the most powerful talkshow content management system you can find, and it’s all in one sophisticated package.

OASIS manages all your social media (Facebook, Twitter, SMS, Google+, Audioboo, commotion...) accounts in a way in which you’d never imagined possible so you obtain the best content for your show from them.

OASIS makes images and audio created in your studio readily available, “likeable” and “shareable” through social media, websites and mobile.

OASIS receives input such as instant messaging, thumbs up and down data, real-time polling, advanced visualisation control etc. and provides the ability for you to integrate this data into your own platforms outside the studio.



Oasis uses queues to present you with aggregated feeds for your studio

  • All Queue - displays all social media/emails/sms messages relevant to the specific accounts for your show
  • Music Smart Queue - follows the now/next/next+1 playing information from your playout system to locate the artists official Social Media feeds
  • Identity Smart Queue- find the official feeds of celebrities and guests and displays posts relating to them
  • Location Smart Queue - displays messages posted from a specific geographical location
  • Rank Smart Queue - filter messages based on a degree of Social Media influence
  • Quick Queues - filter messages in real time by keywords and other devices (eg: # tags) to monitor specific subjects.


To enable you to find suitable messages with relative ease you can perform word searches and filter your messages by Social Media type or account



Send Messages & Status Updates

Engage with your listeners by pushing them Direct Messages based on specific parameters

Post a status update as easily from the studio as you can from your mobile device, be it text, image or both.



Using a Selected Message

A selected message leads you on to further options;

  • Push it to the On Air Queue for use by the presenter
  • Publish it to an external source or simultaneously to many (eg: your website, your visualisation system, your mobile app...)
  • Route it to another department (eg News)
  • Respond by retweeting or replying
  • Block by sender keyword or subject, for ever or for a specific period of time
  • History - see a history of the followers previous interaction
  • Edit - you can edit the message to extract the pertinent points befor placing it in the On Air Queue

On Air Queue

The On Air Queue is a list of curated content
which are made available for the presenter/talent
to use during their show. 

The queue can be populated with Phone calls,
Tweets, Posts, SMS, Email... 

... a single list all in the one place.



Live Analytics

The live analytics screen shows you data in graphical
and summary form relating to all incoming messages
from each specific medium (eg: Facebook, Twitter,
SMS, Email...) you can see total messages received,
peaks in messaging and much much more.

Most Followed

Most Mentioned

Most retweeted

By constantly measuring engagement levels, these analytics tools allow you to drop in on the conversations your listeners are having, giving you the ability to gain an insight into how you may more closely relate to them. You can even turn the most mentioned #'s into Quick Queues enabling you to easily monitor them during your show.Engage with your listeners by pushing them Direct Messages
based on specific parameters